Rolex Sets Record with $10 Billion Sales in 2023, Claims Unprecedented Market Share Growth

In 2023, the premier Swiss luxury watchmaker produced 1.24 million timepieces, achieving sales totaling 10.1 billion Swiss francs ($11.5 billion). This represents an 11% rise from 2022, according to reports by analysts at Morgan Stanley and Swiss firm LuxeConsult. They underscored that Rolex’s current market share is unparalleled.

Rolex reached a milestone by exceeding $10 billion in sales for the first time, solidifying its status as the foremost Swiss watch brand and expanding its market presence, as stated by Morgan Stanley. In 2023, Rolex manufactured 1.24 million timepieces, resulting in sales amounting to 10.1 billion Swiss francs ($11.5 billion), marking an 11% increase from 2022.