iPhone 15 Faces Price Cuts in China Amid Declining Demand; Apple’s Sales Drop by 13%

Resellers in China are cutting the prices of iPhone 15 models by up to $180, indicating a prolonged drop in demand.

iPhone 15 Pro Max prices on Alibaba’s Tmall are now $180 lower than the original price, a bigger reduction than last year’s $120 discount. Similar price drops are seen on JD.com.

Apple’s own store still sells the devices at their original prices, while resellers are offering discounts.

The latest iPhone hasn’t been as popular in China due to economic challenges and Huawei’s strong comeback in the smartphone market.

Apple seems to be adapting to China’s trend of falling prices to stimulate iPhone demand, according to IDC analyst Will Wong.

Preliminary January data from IDC shows a 10% year-on-year decline in Apple’s sales in China, while Huawei’s sales grew significantly.

The discounts surfaced after the Lunar New Year holiday, following rare price cuts on Apple’s website in January.

Apple sales in China dropped 13% to $20.8 billion in the quarter ending December, below analysts’ predictions.

It’s observed that iPhone sales in China are increasingly reliant on promotions, highlighting a shift in the market dynamics.